Letter to CEO Lenskart.com

Dear Esteemed Sir

It gives me immense pride and joy to be part of this great organization which has a short but very colorful and exciting history. Founded in 2010 by Peyush Bansal, a Microsoft ‘techie’, who left green pastures of USA to make a positive change, Lenskart is the fastest growing eye wear business in India, having done nearly Rs 50 crore business by selling 3 lakh eye glasses and sun glasses in June only, with the hardwork of every member ofLenskart Lenskart family.

It is only your passion, determination which has made ‘Lenskart’ the fastest growing eyewear business in India. Drawing lessons from your zeal, seven months ago, I, despite harsh situation in my native Kashmir and a closed highway, had to walk hundreds of miles to attend the job interview at ‘Lenskart’, which is not merely a name for me but my dream since long. Qualifying it, my dream took a practical, joyous shape. I pledge to serve with full fervor in this great name.

With a rapidly growing business reaching out to over 1 lakh customers, taking more than 5000 orders per day via strong online, www.lenskart.com, and 360 physical offline stores as well as a first of its kind ‘home eye checkup’ service, ‘Lenskart’ is revolutionizing eyewear industry in India. Offering the best quality products at affordable prices helped us grow more than 200% in the last 2 years and we are among the top 3 optical businesses in India today.

From servicing 30 customers per day in the beginning to more than 15,000 to 20,000 today, we have come a long way. Our commitment to consumer satisfaction and innovative technologies has given us tremendous support from those who believe in us. One-third of our population needs glasses, but due to lack of access to proper facilities they are not having them. Unfortunately, in Kashmir there are no ‘Lenskart’ stores despite people facing severe eye problems due to diseases and pellets fired to control protests, which cause blindness in eyes.

I hope you would have been well aware of the pain caused to eyes due to pellets and other lethal/non-lethal weapons used in Kashmir since 2010 on protesters. In the agitation of 2016, Insha Mushtaq, a young girl became a symbol of all this when she got blinded by pellets. The deadly pellets have maimed young people in Kashmir, blinding hundreds. The victims were compelled to travel to far away cities of Hyderabad and Chennai for treatment due to lack of advanced facilities in the valley. The option of e-market is limited in Kashmir as courier and Internet services remain often disrupted. So it is a burning need to have dedicated ‘Lenskart’ store in Kashmir which will benefit the company as well as the people.

It is a call of humane duty of ‘Lenskart’ to provide the services which will be akin to providing water in a desert. Lenskart shall participate in easing human pain in Kashmir and considering the great odyssey of ours it does not seem impossible by launching a maiden showroom in Kashmir which will become a reason to shine our business more. So let us make the beautiful valley of Kashmir the part of our success story. I as an employee of this great initiative am hopeful to take this mantle forward in right direction and make you all proud.

This open letter with full of warm regards and high hopes should be treated on the basis of humanitarian considerations because I belong to a land where one can easily feel the humanitarian crises. Being a Kashmiri, sometimes it becomes too much hard in order to get a good working environment.

The incidents which happen with Kashmiris in different parts of India made lots of us to give up. But for me it is totally different; I am working with the organization from last 7 months and never have I felt any kind of discrimination. My trainers, Mr Vinay, Mr Tarun, Mrs Akansha are always there encourage me.

I have interacted with the best of minds, including Simranjeet Singh, Gagneet Singh, Mr Mohit Arora and Palvi Singh, who see the ‘Lenskart’ not only as a business initiative but as a means to serve people. God bless us all. With high regards Syed Tajamul Imran In the pursuit of ‘rich and prosperous’ life, SYED TAJAMUL IMRAN a well known former student leader from Kashmir, who believes that the purpose of a business is to create a customer who creates customers, is a story teller, an MBA, working with Lenskart.com with the dream of breaking the status quo. He can be reached at syedtajamul09@gmail.com.

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