We are attracting West Bangal tourists during their Poja Holidays: Dir Tourism

The department of tourism J&K are tapping the travellers from West Bangal on their Poja Holidays in Travel Trade Fair which began today in Kolkata. The 3-day Fair will culminate on July 9, 2017.

Department of tourism J&K participated in thTourisme fair to tap the market from West Bangal who visit J&K in large numbers especially during their Poja Holidaysin the months of September and October.

Manish Jain, IAS, Secretary, Department of Tourism, Govt. of West Bengal inaugurated the fair who also visited the J&K Stall. Others who were present on the occasion include, Rajat Kumar Bose, IAS, Director, Department of Tourism, Govt. of West Bengal, Nikhil Ranjan Roy, Director, (Joint Secretary), Bangladesh Tourism Board, Tian Xin, Director, China National Tourism Office-New Delhi , Sirinapa Sinapattananukul, Deputy Consul General, Royal Thai Consulate General, Kolkata to be present at the inaugural as well. Deputy Director Tourism (Publicity) Peerzada Zahoor, Assistant Director Tourism Jammu Ropala Mahajan and Manager JKTDC Delhi C B Koul are representing the J&K in the3-day Travel Fair where around 20 travel agents and hoteliers from the J&K are also participating.

West Bangal Tourism Secretary appreciated the efforts of the J&K Tourism department for its efforts in promoting the tourism. He also promised all possible help to the tourism department in attracting travellers from West Bangal to J&K state. The stall of the J&K witnessed good footfall of the visitors who were handed over the publicity material about J&K tourism destinations. In view of the less flow of tourists to Kashmir this year, the department is making all out efforts to promote tourism and attract tourists to Valley in these travel fairs.

Director Tourism Kashmir Mahmood A Shah said the department has to promote tourism vigorously in the travel marts. “Travel marts provide an excellent opportunity to sell tourism products. Hundreds of the leading travel agents and other travellers participate in such travel marts. Our participation in travel marts is necessary to convince tourists to visit Kashmir,” said Shah.

Owing to the negative media publicity, the department also interacted with the media persons on the sidelines of the event. Deputy Director Tourism Publicity Peerzada Zahoor said they informed the visitors about the tourism activities taking place in the J&K especially, the GoI’s recent GST Council meet that was held in Srinagar, recently concluded golf tournament at Pahalgam, visit of the bollywood film-makers to Valley for shooting besides the conduct of Amarnath Yatra.

The visitors were also informed about the upcoming Apple Festival, Kargil Festival, Bangus valley Festival, Saffron Festival that tourism department is organising to showcase its tourism products, art, culture, craft and food. In view of the 50 percent discount announced by the Jammu and Kashmir Tourism Development Corporation, many travel agents expressed their willingness to sell Kashmir. The travel agents from J&K also informed them about the discounts being offered on different packages by the travel and hotel industry.

Director Tourism Kashmir said the department is also trying its best to see increased frequency of the trains from Kolkata and Delhi to Jammu that would help increase tourist flow to J&K. “Union Railway Ministry has been approached in this regard so that more trains move to Jammu.” Deputy Director Publicity said they distributed extensive publicity material to the visitors who were keen to visit Kashmir. “They enquired about the current situation in Kashmir. We informed them that the Amarnath Yatra is going on smoothly and many tourists are currently in Kashmir enjoying their holidays.

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