The Promising Future

In a candid chat with Kashmir Magazine Correspondent Abrar Nabi, the Treasurer of the Jammu and Kashmir Hoteliers Club discusses his journey in the tourism industry, the challenges faced by stakeholders, and his views on the current state of tourism and the economy in Kashmir.

Kashmir Magazine


Q: How do you like to recall your journey in the tourism industry of Jammu and Kashmir?

KM: My journey in the tourism industry of Jammu and Kashmir has been a wonderful experience. Serving people from different states and countries has always been a privilege and a pleasure. The hospitality industry has offered me unique opportunities to connect with a diverse range of individuals, each bringing their own cultures and traditions. Over the years, I have thoroughly enjoyed working in this field and feel fortunate to have learned so much from the people I have encountered. These interactions have not only broadened my understanding but also enriched my professional and personal growth.

Q: What have been the challenges in life to become a successful tourism stakeholder?

KM: Becoming a successful stakeholder in the tourism industry is not without its challenges. Stakeholders often face a multitude of issues, particularly when striving to promote sustainable tourism development. Balancing the economic benefits of tourism with the need to preserve the environment and local culture is a complex task. Political instability, infrastructural deficits, and fluctuating tourist influx can also pose significant hurdles. Overcoming these challenges requires strategic planning, resilient operational practices, and a collaborative approach among all stakeholders to ensure sustainable and long-term growth.

Q: How do you see the current tourism and economic conditions in Kashmir?

KM: It is heartening to see the tourism industry in a better shape and place today. Over the past decade, the industry has faced many struggles, from political unrest to natural calamities, which have significantly impacted tourism in the valley. However, recent times have brought a positive shift. The industry is gradually recovering, and there is a noticeable improvement in the number of tourists visiting Kashmir. This resurgence is not only boosting the tourism sector but also having a positive ripple effect on the overall economic condition of the region. The collaborative efforts of the government, local businesses, and stakeholders are paving the way for a more stable and prosperous future for Kashmir's tourism industry.

Q: How do you see the role of technology in enhancing tourism in Kashmir?

KM: Technology has played a transformative role in enhancing tourism in Kashmir. The adoption of digital platforms for marketing, booking, and customer engagement has significantly increased the reach of our tourism offerings. Social media, in particular, has been a powerful tool for showcasing the beauty of Kashmir to a global audience. Advancements in infrastructure, such as improved internet connectivity and mobile applications, have made it easier for tourists to plan their trips and navigate the J&K. Embracing technology has not only improved operational efficiency but also enhanced the overall experience for tourists.

Q: What are your thoughts on the future prospects for the tourism industry in Kashmir?

KM: The future prospects for the tourism industry in Kashmir are quite promising. With ongoing efforts to improve infrastructure, promote sustainable tourism, and enhance security, we are optimistic about attracting even more visitors in the coming years. There is a growing interest in eco-tourism and cultural tourism, which aligns well with Kashmir's natural beauty and rich heritage. By continuing to focus on quality service, innovative experiences, and strategic marketing, we can ensure that Kashmir remains a top destination for travelers. The key will be to maintain a balance between growth and sustainability to ensure that tourism benefits both the locals and the environment.